Italian hibiscus breeding and selection

What we do

Breeding and Selection

DIEM
What we do

From many years DIEM has developed an internal breeding program.

All the varieties are hybridized with specific research scores; these varieties are tested in different cultivation size, trying to respect the most similar production conditions of our customers.

After 5-6 test years, the varieties are ready to be put in our different production lines , and of course, as novelties, in the international market.

Our breeding , your future!

The varieties that are listed inside our catalogue are protected with royalties through CPVO (Community Plant Variety Office), to protect our genetic and to give to our customers and added value on their productionsfd.

Dall’Autunno 2025 HilverdaFlorist, DIEM srl e DIEM Breeding srl non sono più partner commerciali e HilverdaFlorist non è più attiva nel settore dell’hibiscus

From Fall 2025 HilverdaFlorist and Diem SRL and DIEM Breeding SRl are no longer business partners and HilverdaFlorist is no longer active in the hibiscus industry